Our first “Start to Finish” post is something we’re really excited about: Bloor-Yorkville’s annual Icefest event happening this weekend!
We were given the theme of Canada since we’re celebrating Canada’s 150th birthday this year.
We started the process with lots of sketching and brainstorming all things Canadiana – we’re talking Mounties, maple syrup, thank-you’s, sorry’s and Ryan Gosling.
The chosen idea showcases Canada coast-to-coast: from the mountains out west to the lighthouses in PEI. (Our Ryan Gosling idea came in a close second…)
Once the concept is chosen, the work starts on the print materials. Lucky for us, we have an on-site printing facility! We have easy access to the print proofs and get front row seats to the printing process.
Come out to Bloor-Yorkville this weekend and enjoy a day filled with beautiful ice sculptures, ice carving competitions and refreshments. We hope to see you there!